SEC to ask U.S. companies to disclose climate change risk, users confused by Facebook Protect’s spammy emails and more

Hello, communicators:

Ketchup maker Curtice Brothers wanted brutally honest opinions on their tomato-based condiment.

So, the company turned to some of the worst-rated restaurants on travel website TripAdvisor and got them to put their ketchup on their tables. Then they waited to see if it would make a difference in the restaurants’ reviews.

And it worked. According to Curtice Brothers’ press release, the reviews on restaurants where its ketchup was served transitioned from comments like “horror story,” “terrible,” and “don’t waste your money,” to friendlier notes like “a solid C+” and “not the worst option.”

How are you working to improve important ratings and online reviews?

Here are today’s other top stories:

U.S. companies may soon face new challenges on communicating their efforts to halt climate change.

NPR reports that the Securities and Exchange Commission (SEC) is expected to propose new rules today that would “require companies to report their contributions to greenhouse gas emissions as well as how climate change might affect their businesses.”