Securing national TV coverage for brands that aren’t household names

If there is one silver lining for media professionals during the pandemic, it’s this: virtual interviewing.

After shutdown orders went into effect nationwide, there was a seismic shift in newsrooms forgoing in-person interviews for TV interviews via Zoom or Skype to adhere to social distancing guidelines. And, this trend isn’t going away anytime soon.

Remote interviewing is an opportunity for brands who aren’t located in major metropolitan areas to secure a segment on national television. Landing a TV placement for your spokesperson has several benefits, especially given TV viewership has increased by 10-20% during the pandemic. The medium is still a valuable way to get a brand in front of target audiences, increase brand awareness and promote thought leadership.

When your brand doesn’t have the name recognition of Apple or Uber, it can be tricky for communicators to prove that their lesser-known client or brand is qualified to be a guest on a national TV platform.  But, there are five things media teams can do to build credibility and increase their chances of securing their client on a coveted national news network.