Starbucks pushes to phase out iconic cups, Meta’s 9/11 documentary experience raises eyebrows and tech industry faces sustainability questions
Also: PETA jumps into buzzy ‘Elden Ring’ video game to promote its mission and values.
Hello, communicators:
People for the Ethical Treatment of Animals (PETA) made waves on Twitter yesterday with a video inspired by the new blockbuster video game “Elden Ring,” garnering more than 25,000 likes on a video shared from its brand account.
Rise, Tarnished, and bear witness to the amazing animals of the Lands Between!
Here are our top 5 things you should do in #ELDENRING. pic.twitter.com/ULPC8RQQDG
— PETA (@peta) March 7, 2022
Since its release just three weeks ago, “Elden Ring” has sold 12 million copies worldwide. PETA’s team jumped on board the trending cultural conversation with a video using the game’s virtual creatures (they’re scary) to advocate for ethical practices in interactions with real-life animals.
“PETA” began trending on Twitter and the tweet prompted responses like the following:
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