Posts Tagged ‘McDonald’s’

Marketing | Beki Winchel

McDonald’s UK responds to leader’s call to ban Monopoly campaign

A representative for the fast food chain highlighted efforts to provide healthier options during the sweepstakes, saying: ‘Customer choice is at the heart of everything we do.’

Marketing | Beki Winchel

Sweden’s Burger King trolls McDonald’s after trademark loss

The country’s fast-food chain locations unveiled a new menu that makes fun of its competitor’s Big Mac. Burger King’s chief said it was ‘too much fun for [them] to stay away.’

Crisis Communications | Beki Winchel

McDonald’s China apologizes after backlash over Taiwanese ad

Although it and McDonald’s Taiwan are separately owned and maintained, both fell under criticism after the latter posted an online video seen as supporting Taiwan’s independence.