Social MediaChris Pugh
How companies are handling tricky World Cup on social media
Host country Qatar’s human rights issues make the tournament fraught.
Host country Qatar’s human rights issues make the tournament fraught.
Plus: McDonald’s gives treat to fan in fry costume.
A representative for the fast food chain highlighted efforts to provide healthier options during the sweepstakes, saying: ‘Customer choice is at the heart of everything we do.’
The country’s fast-food chain locations unveiled a new menu that makes fun of its competitor’s Big Mac. Burger King’s chief said it was ‘too much fun for [them] to stay away.’
Although it and McDonald’s Taiwan are separately owned and maintained, both fell under criticism after the latter posted an online video seen as supporting Taiwan’s independence.