The pandemic reveals the advantages of the virtual event
After many have had to pivot from in-person conventions, tradeshows, and media events to their virtual alternatives, some are seeing the opportunities.
Virtual events have challenged the way media attendance at events works. Despite all this, there has been a wave of positive responses to virtual events, with some even predicting they are here to stay.
Since the pandemic hit 12 months ago, there has been extensive expansion and growth within the world of virtual events. According to one virtual event organization, enquiries about its platform surged 1,000% to 52,000 events and subevents taking place since COVID-19. Making your virtual event stand out from the rest means refining your strategy, which is imperative for B2B companies to stay ahead of the curve.
Here at IBA we have also been involved in the virtual events circuit, with a particular focus on securing press attendees and resulting coverage. Media participants always require a different approach, and this still applies when an event is taking place virtually. In fact, research from Integrate shows 58% of marketers in the U.S. and UK said they needed to rethink their events strategy to ensure success and meet goals.
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