Twitter adds ALT text badges to photos, Ogilvy UK won’t work with influencers who retouch their bodies and faces and marketers worry over loss of cookies

Also: Here’s what PR pros should know about NYT’s new directive to its newsroom to tweet less.

Hello, communicators:

Dean Baquet, executive editor of the New York Times, is telling his reporting staff he’d like them to spend less time on Twitter.

“We can be overly focused on how Twitter will react to our work, to the detriment of our mission and independence,” Baquet wrote in a letter to staff obtained by Axios. “We can make off-the-cuff responses that damage our journalistic reputations. And for too many of you, your experience of Twitter is shaped by harassment and attacks.”

The New York Times has faced criticism of how it protects its reporters from harassment and bullying, both on social media and offline. The newspaper announced sweeping changes to its social media policy for reporters this week, which some critics called contradictory and warned that it could promote censorship.

we’re cancelling each other over newsroom social media policy takes today. post your cancellable newsroom social media policy take.

— angel (@angelmendoza___) April 7, 2022

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