What I know for sure (about communications)

As thousands of communicators come together for Ragan’s Communications Week on Nov. 1-7, we thought it’d be helpful to underscore both the tremendous influence communicators can wield and the responsibility they have as brand stewards. To do that, we asked the Communications Week Advisory Board to share what they know for sure about Communications. Here’s what they said:

Responses have been lightly edited.

Danielle Brigida, Senior Director, Wildlife Communications & Strategy, World Wildlife Fund

Listening is vitally important in a communicator’s work. We’ve got to be good listeners, not just to what people say they need, but what goes unsaid. I also fully believe in treating the reader’s time as more valuable than my own. I want to make information accessible and relevant as quickly as possible.

Laura Brusca, SVP, Corporate Communications, Forbes