What powerful visual storytelling looks like in health care
Follow these six rules to capture audiences with important stories from your organization’s leaders.
As creatives working in health communications, we only have a few short moments to capture the attention of key audiences to convey important, lifesaving messages.
In a world where we are bombarded with digital content, it feels like an impossible feat: to have people stop and soak in what we have agonized in creating. We struggle to get millions of messages baked into one beautifully nuanced piece of content—and none of it matters if we aren’t even reaching the right people.
Visual storying in health care is about breaking through the clutter to educate and empower individuals to take charge of their own health through purpose-driven messages.
And here is the reality: If our masterpiece passes them by, the consequences are so much greater than the bottom line: lost opportunities for our patient audience to connect to a community, to be more aware and stay informed—or at a deeper level, change their behaviors and perceptions. All of these ladder up to why we as health communicators are here: to help people achieve their best health, and to be an active participant in their own health journey.
With this in mind, how can we tell our stories faster, with more meaning, to the people who cannot afford to just drive on by?
We need to “up” our visual storytelling game. Here are six to do just that:
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