What Zuckerberg says he missed and TikTok expands Creator Marketplace

Meta CEO Mark Zuckerberg admitted that he missed a trend that has led to the success of rival social network TikTok.

The Facebook founder said in an interview published last week in analyst Ben Thompson’s Statechery newsletter that he “sort of missed” a way that people “interact with discovered content” on social media.

Zuckerberg said he didn’t immediately see how users were increasingly using their social networking feeds to discover compelling content as opposed to viewing media shared by their friends.

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The Facebook founder said the overall social networking trend has “by and large shifted to (as) you use your feed to discover content, you find things that are interesting, you send them to your friends in messages and you interact there.”