Why Jenerate PR’s Jennifer Polito still picks up the phone
This PR veteran acknowledges that Zoom meetings have been valuable—but she still prefers old-school communications channels.
For those suffering from Zoom fatigue, an old-fashioned phone call can offer a welcome reprieve.
It’s nice to see faces, and without in-person contact a video call is a crucial tool for communicators. But no matter how innovative or groundbreaking your digital tools, the Zoom meeting still lacks the “je ne sais quois” of a face-to-face encounter. It’s why some have gone so far as to call remote learning a clear and utter disaster.
Perhaps that’s why PR pros like Jennifer Polito, founder & creative director for Jenerate PR, love to whip out their phones. Even in our most dystopian future, old-school communications tactics might still serve a purpose.
We caught up with Polito for the latest in our “Day in the Life” series. Here’s what she had to say about managing through the COVID-19 crisis, PR tools and tricks and more:
1. How much coffee do you drink during a day?
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