Marketing | Courtney Blackann How small brands can create standout campaigns without a big budget More money doesn’t always mean more impact.
Crisis Communications | Ishola Nasirudeen Ayodele Playing war: How nostalgia became a weapon in crisis communication
THE SCOOP | Allison Carter ‘Not what Neutrogena stands for’: Beauty brand issues statement after death of Hayden Panettiere
Social Media | Courtney Blackann Discord gave this startup a direct line to Gen Z. Then it built around what it heard.
Daily Scoop | Courtney Blackann The Scoop: Neutrogena faces boycott calls after Hayden Panettiere claims resurface
You landed the media hit. The headline isn’t what you expected. Now what? Media Relations | Courtney Blackann