Ragan Insider Michael Sebastian
Did The Onion tarnish its brand with C-word tweet?
Likely not, say experts. But it put the satirical news outlet in a Catch-22 unusual to most PR crises.
Archive for February, 2013
Ragan Insider Margaret Pincus
10 secrets of professional writers
The harder people try to write well, the worse their writing usually becomes. Here are some simple tips to follow.
Ragan Insider Brad Phillips
Some journalists OK with PR people reviewing stories before publication
Just 10 years ago, it was unthinkable for a PR professional to ask a reporter to review a story before it was published. That is changing, says the author.
Ragan Insider Matt Wilson
5 ways Whole Foods builds awareness on Pinterest
The supermarket chain hasn’t just created a few boards and posted a few pictures. It collaborates with other brands, creates content, and pulls in people who wouldn’t otherwise pay attention.
Ragan Insider Gil Rudawsky
‘Water down’ beer? Anheuser-Busch responds to lawsuit
A made-for-media class action accuses the beer maker of ‘watering down’ its product. Headline writers rejoice; the brewer says it’s groundless.
Ragan Insider Kevin Allen
The top auto brands in 2013: report
Japanese automakers took the top spots. American automakers didn’t fare as well.
Ragan Insider Alan Pearcy
The latest word terrifying TV execs: ‘vagina’
See the new campaign by Kotex that the Big Four TV networks don’t want you to see—at least not on their stations. Plus, meet the ‘post-millennial’ generation, Republicans think Olive Garden is authentic ‘ethnic’ food, ‘Brown Sprite,’ and more.
Ragan Insider Alan Pearcy
Public relations manager at Winery Exchange
Puts a new spin on the idea of handling your alcohol.
Ragan Insider Jeremy Porter
The two emerging media-relations skills every PR pro needs
Just calling up a reporter won’t work anymore. You need to adopt these approaches. And don’t worry, we’ll explain how with tons of tips.
Ragan Insider Lorra Brown
How to ask for a raise—and get it
Ten tips to help you secure the raise and promotion you deserve.
Ragan Insider Kevin Allen
Yahoo responds to work-from-home controversy
The company issued a brief statement as the PR storm over work/life balance issues rages.
Ragan Insider Adria Saracino
7 Google Analytics metrics you should monitor
Here are ways to sift through the raw numbers and find meaningful information about how well your online content is doing.
Ragan Insider Matt Wilson
How St. Jude became the most-loyal brand on Facebook
The hospital for young cancer patients was named the brand with the most-loyal Facebook following. It got there without gimmicks or snark.
Ragan Insider Laura Hale Brockway
Many famed writers were no fans of the exclamation point
Six quotes from wordsmiths and grammar wonks on the overused punctuation mark. F. Scott Fitzgerald and Mark Twain, for instance, found it quite distasteful.
Ragan Insider Becky Gaylord
4 ways to find—and replace—jargon in your writing
How to zap the buzzwords that appear in press releases, blogs, and yes, even emails from executives.
