LinkedIn is the top platform for business-to-business marketers, but the best ones use as many platforms as they can to get their message across.
People seem to take the ‘fast’ part of the nomenclature to heart. When they see the symbols of fast food, they can’t seem to savor things.
For better or worse, people form their impressions of an organization based on the music they hear while on hold. So Boston is asking for some help.
If you can, hire Backstreet Boys to do your talking for you. Failing that, wrap your messages in a way that will help children of the 1990s remember the recent past.
The official spokesman for the U.S. Army distanced the organization from a colonel’s message to PR representatives about the attractiveness of female soldiers in publicity photos.
Introducing Ragan Communications’ first award program focused (pun intended) on great business video content! Show us how you use video inside and outside of your organization.
The personal nature of the social media platform is a powerful persuasive tool, researchers found.
There are a lot of tricks to getting press releases noticed, but if you forget the basics—such as including correct contact information—those tricks aren’t worth much.
From the obvious things like smartphones to some less-intuitive avenues (print, anyone?), these are the trends communications pros should keep on their radar as we cruise into 2014.
To market a gadget that adheres to light switches, a covert operative snuck into an Ikea store and tried to pass it off as one of the Swedish giant’s products.
It’s one thing to hear a customer, but quite another to understand what he’s really trying to tell you. These listening styles can help you figure it out.
You’re about to wrap up a fantastic speech, and you choose to end with, “Well, that’s it. Thanks for your time.” You just ruined everything.
There’s a great operatunity in San Francisco for one marketing manager. Meanwhile, Hofstra University is looking for an instructor to help mold the PR professionals of tomorrow. That, and more, in this week’s roundup.
See how one of the world’s biggest brands responded to a royal PR crisis.
As the holidays approach, consider one of these tomes to offer a little humor to a writer in your life, even if that writer is yourself.
