Ragan Insider Kevin Allen
Dove snags the honor of most-shared ad of the year
The soap brand’s viral video about women self-perception had 4.24 million shares. Geico, Evian, and Kmart were next in the rankings.
Archive for November, 2013
Ragan Insider Alan Pearcy
Good grief! 3 crisis PR lessons from ‘A Charlie Brown Thanksgiving’
You might not realize it, but the holiday favorite provides some useful lessons for communicators on how to respond when disaster hits.
Ragan Insider Matt Wilson
The New York Times vs. ‘PR spam’
The writer of the paper’s ‘Haggler’ column decided to ask why his inbox was filling up with pitches that had nothing to do with him. At least one business owner was surprised to hear it was happening.
Ragan Insider Kevin Allen
Swedish underwear company criticized for ‘love bombing’ North Korea
Human rights activists are slamming Björn Borg for flouting the East Asian nation’s social mores by dropping pink underpants on people in Pyongyang.
Ragan Insider Nicole Beachum
What your website and ‘The Cosby Show’ should have in common
The classic sitcom’s writers intentionally avoided anything that would make the show seem dated. What are you doing to make your content timeless?
Ragan Insider Matt Wilson
Students’ Twitter-based race relations campaign takes off
A group at the University of Michigan began using the hashtag #BBUM to discuss how black students are treated. The campaign soon extended well beyond that one school.
Ragan Insider Matilda Swartz
Bob Dylan proves content is king
The musician released a music video for 1965’s ‘Like a Rolling Stone,’ trumping the release of Kanye West’s new video.
Ragan Insider PR Daily Staff
The 5 most popular stories on PR Daily this week
The hashtag has infiltrated far more than social media over the last six years. This week, it even found its way into our top stories.
Ragan Insider Kevin Allen
Coke Zero dares fans to design the ugliest Christmas sweater
The soft drink brand worked with an agency to create a microsite for the promotion. Would-be designers have made some doozies.
Ragan Insider Gini Dietrich
6 habits of strategic PR pros
Strategic thinking could mean the difference between a lowly job and a promotion, or a mediocre business and a thriving one. Here are the habits you need to become more strategic.
Ragan Insider Alan Pearcy
The media pays its respects to JFK: 50 stories after 50 years
Fifty years following the late president’s assassination, the world stops to reflect back at the life and the man who was John Fitzgerald Kennedy.
Ragan Insider Gary Fishman
Avoiding the ‘you’re next’ syndrome
When a competitor succumbs to difficulties, the press needs just one or two more examples of similar problems to identify a trend. Don’t let your company become the second example.
Ragan Insider Kevin Allen
Costco tormented for labeling Bibles as ‘fiction’
A California pastor called his congregation to action over the labeling, to the point the fiasco ended up on the news.
Ragan Insider Anne Baker
3 things you should never say to a reporter
A few things you might see as helpful suggestions may actually come off as combative or just plain confusing.
Ragan Insider Tam Henderson
5 reasons for hiring a smaller PR firm
Big firms have more resources they can use to seduce you to their side, but that can come at a cost of money, time, and reputation.
