Press release bingo helps PR pros cut down on overused words
A study by SHIFT Communications reported 50 most used words in news releases, and a related game seeks to help slash these words from public relations writing.
A study by SHIFT Communications reported 50 most used words in news releases, and a related game seeks to help slash these words from public relations writing.
Why would a brand let a comedian make fun of its products or services? This type of marketing endears the company to its consumers.
Micromanaging stories, burying the lead and using excessive smiley faces are quick ways to repulse a reporter. Read on for more.
The PR Daily Awards remain our most popular program. Nearly 350 entries from around the world were submitted last year. It’s back this year and ready for your very best.
The business-focused social media site has become a robust platform for talent, content, advertising, and a lot more.
PR Daily readers were intrigued this week by the best times to issue press releases and social media terminology, among other topics.
You don’t have to spend millions of dollars on advertising to win some publicity in the buildup to the big game.
News outlets are increasingly tying their coverage choices to their advertising departments. That may mean a different approach to pitching.
The bank sent out a research note with a title playing on the ‘Je Suis Charlie’ slogan that has emerged since the shootings at French satirical magazine Charlie Hebdo.
The creators of the new social media platform just for communication pros tout the “best of LinkedIn, Pinterest, Facebook and YouTube.”
Krispy Kreme, Charmin and Michelin are among the brands taking to Twitter to joke about accusations the New England Patriots deflated game balls in Sunday’s AFC Championship game.
Social media is changing the journalism industry, which means your PR tactics must stay current to land coverage.
According to a recent M2Talk survey, many U.S. consumers prefer phone or email over social media outlets when they need to resolve a customer service issue.
According to retired Brig. Gen. John Michel, a few of the keys to a successful social media presence are true engagement with followers, having a strategy, and respect.
Though public relations efforts can sometimes be hard to quantify, using Google Analytics and Klout for social media will help show the effectiveness of your work.