IRS says hackers who stole info are ‘not amateurs’
The agency’s response to a breach involving data from 100,000 taxpayers is to play up the seriousness of the criminals involved.
The agency’s response to a breach involving data from 100,000 taxpayers is to play up the seriousness of the criminals involved.
We asked to see great PR work from organizations working for a greater good. See whose work stood out.
Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
Around a quarter of the platform’s verified users are journalists, according to a report from Triggertrap.
Marketing pros shoulder the responsibilities of constantly churning out good content and finding potential consumers. Creating a quiz can satisfy both.
Former New York Gov. George Pataki announced his presidential bid with a video; former U.S. Sen. Rick Santorum made a speech the old-fashioned way.
In this era of the short attention span, visual elements are vital to online branding and communication overall. Try these approaches to help yours grab your audience’s attention.
Job seekers can get the chance to write for Facebook with this week’s featured listing.
The brands dealt with a plethora of online criticism over the holiday weekend, both making statements in order to try and set things straight.
Tell us how you did perhaps the single most difficult job in PR and got the media’s attention. Let us showcase your hard work. Our 2015 Media Relations Awards are ready for your very best.
If you want your call-down pitches to land, remember to keep them short, sweet and scripted.
Swiss authorities arrested 14 people, including six FIFA officials, in Zurich early Wednesday morning, all on corruption charges.
Many consumers think having control of their information is important, but they have low expectations that brands, advertisers and social media platforms provide it.
Simple mistakes can doom your message. Here are three of the most common—plus tips for remedying each so your clients get the coverage their news deserves.
Though preferences diverge slightly, journalists from both countries seem to be warming up to social media, though email is still the preferred pitching medium.