3 PR and marketing alternatives to ‘going viral’
The next time your boss or client wants you to make a video about shoelaces or an image of insurance package to rack up online views, try these strategies instead.
The next time your boss or client wants you to make a video about shoelaces or an image of insurance package to rack up online views, try these strategies instead.
When giving their presentations, many people try to conceal or camouflage their insecurities. If these ploys sound familiar, perhaps some adjustments are in order.
PR and marketing pros searching for brand advocates need look no further than their organizations’ current fans and followers. Here’s how to best interact with them.
In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.
After the first design, unveiled in July 2015, was met with plagiarism allegations, the committee took to crowdsourcing to stop the wave of negative PR and come up with a new symbol.
Procrastinating instead of composing that next piece of content or press release? Put your rear in the seat and write.
College and university PR teams work to share news about students. What about alumni? This pro argues that alumni relations must wake up before it’s too late.
The axiom that ‘work expands to fill the time allotted’ rings true—to an extent. Certain factors can help you determine whether you’ll compose those brilliant remarks in weeks, or minutes.
The deadline to enter PR Daily’s Nonprofit PR Awards is Wednesday, April 27. We want to give you “thanks” for your often-times unsung work, but can’t possibly do so if you don’t enter! Check out our 18 categories highlighting the best in PR and marketing strategy for NPOs, and enter today.
News of the beloved musician’s death spread quickly across the Internet on Thursday. Here’s how millions remembered and honored the inspiring artist and cultural icon.
How would the online landscape look in terms of the Starks, Lannisters, Durrandons and other Westeros families? This PR firm mapped it out.
The baseball commentator isn’t shy about sharing his personal views on social media, and it got him fired. Here’s how Schilling’s unwillingness to sensor panned out.
This week, readers sought stories with digital marketing insight, ways to improve their storytelling technique and how to be more creative in their writing and editing.
Do you have reservations about budgeting serious money on Facebook ads? Your instincts are well-founded, says this expert. Think this decision through very thoroughly.
Your personal brand is essential in today’s information-saturated world. These tips can help you represent yourself and your achievements without braggadocio.