The playwright and screenwriter, who died Sunday at 91, was known for family dynamics, comedic gold and tidy storylines. Here are storytelling insights from a storied writing career.
Interviews can be tricky things—and television performances require a unique approach. Follow these guidelines to make sure your time on camera comes off without a hitch.
Foster effective, two-way dialogue between executives and employees.
Contacting journalists to remind them of your pitches and gauge their interest can pay off with coveted media coverage. Follow these tips to make sure your efforts are effective.
Cultivate a thriving environment where your workers can flourish by embracing transparency, flexibility and empathy.
Communicators love to compare experiences to adrenaline-fueled sports events. Make sure your lack of sports knowledge doesn’t let you down with this explainer.
The pizza chain created a video montage of consumers’ snark-filled tweets to apologize for the recent PR crisis caused by its founder and former chief. It didn’t go over well.
With the rising tide of fake news and misinformation, consumers value honesty and authenticity more than ever. Here’s why being forthright in your messaging helps your bottom line.
Proving the impact of your online campaigns is essential for earning bigger budgets—and leaders’ approval. These four steps can help you plan out your strategy.
PR pros can draw insights from the U.S. senator and Vietnam War veteran, who died Saturday. His laconic style made him a formidable political foe, but his words could inspire, too.
If you’re a longwinded ‘watchmaker,’ an ‘interrupter’ or an ‘arguer,’ you could be sabotaging any opportunities to win in the workplace.
As communicators attempt to share their values with diverse and divided audiences, where should the line be drawn? Consider these guidelines.
The sitcom is coming to an end in May, but its humorous characters—along with the insights they inspire—can be remembered long past that. Consider these takeaways.
The temptation to cram your presentation with stats, data and vital insights can be strong, but fight it. Less can be more—if it’s conveyed clearly and succinctly. A vivid anecdote helps, too.
As in comedy, great timing in public relations is essential. Rather than leaving your messaging to chance, plan to distribute your content—themed and evergreen alike—around specific dates.
