2023: The year when internal and external communications align

If we’ve learned anything as communications professionals these last couple of years it’s that effective internal and external communications as a function of business is no longer a “nice to have,” it’s a necessity. Impactful communication is what has kept us all going when we were either forced into a work from home situation, or had jobs where remote work was just impossible. 

Mission critical for the growth, survival and success of companies, especially at the global enterprise level, it’s become crucial for both internal comms and public relations teams to be connected in communication. I like to call this strategic partnership “mixternal comms.” 

Making connections

The internal communications business unit connects employees to the company narrative and tells the stories that align with messaging, enhance company culture and promote a sense of community within the organization. They do this by utilizing a range of tools such as email newsletters, push notifications via an employee communication app or stories published on the company’s intranet.