3 tips for a stronger return-to-work culture

Employees are leaving their jobs at a surprising rate, even as the economy continues to recover.

Here are three ways communicators can help transform the “Great Resignation” into the “Great Retention” by sparking a more engaging, inspiring and even fun culture at their organizations:

1. Understand what needs work. You can’t improve your culture if you don’t know where the problems are. That’s where the power of data comes in handy.

“Look at key engagement and performance indicators like productivity, employee satisfaction, attrition, intent-to-stay and team satisfaction,” says Alex Masters-Goessling, senior director of CX communications and employee enablement at Electronic Arts (EA), who will be presenting at Ragan’s Employee Communications and Culture Conference on July 29.

“Pay attention to what people say and understand why people leave,” she adds. “Helpful tools to use include culture interviews, culture surveys, exit and stay interviews and daily engagement surveys, like happy or not bots.”

She also recommends starting with a broad listening tour. “Ask a lot of questions, listen to learn—not refute or fix,” Masters-Goessling says.