3 tips to help your in-house PR team succeed
As clients reevaluate plans due to the ongoing pandemic, here are some ideas on how to continue to reach important audiences, minimize waste and improve morale for brand-side PR pros.
Based on what we’ve heard from our clients, COVID-19 has caused some companies to reevaluate their PR activities and who will be responsible for them. Instead of outsourcing to PR agencies or consultants, organizations are taking back ownership and creating, building or expanding their in-house teams.
The following three tips are meant to help in-house PR departments streamline their workflow, nail their social media and prove their value, whether they are small, newly formed, or are experiencing some growing pains—or some combination thereof.
1. Invest in the right tools.
Being part of an in-house team means time is always at a premium, which makes having the right PR tools essential.
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