4 messages moms want from their favorite brands in 2021

As a mom and marketer, I’m hyper aware of the brand communications directed to me, my kids and my family. Are they authentic? Are they relatable? Are they ownable?

Now, more than ever, I’m especially cognizant of what brands are saying to me and how they are saying it. Like many other moms, I am juggling multiple responsibilities. I’m tired but also hopeful, vigilant yet yearning for mental freedom. And I need brands to realize this (despite being the first to admit that I’m a challenging target). As a mom, I’m looking for brands to deliver a combination of realism and optimism with a “dash” of safety and support.

Easy enough, right? Actually, yes! Here are simple, yet meaningful pillars to keep in mind when reaching out to moms this year:

1. We are your partner.

Mom is strong, but she can also struggle at times. Brands should take note that she needs an ally that understands what she’s going through and has her back. They need to be “in it” with mom, making her feel less alone.