5 content marketing hacks for busy writers

What do successful content marketers know that others don’t? What are their secrets of crafting copy that captivates and converts? How do they combat content creation burnout?

Here’s how to stay productive, prolific and passionate about what you post:

1. Stop selling and start serving. “Overly ‘salesy’ copy is a common mistake,” says Matt Royse, marketing director at Syntax. “You really see it when content creators are burned out. They start rushing and stop putting readers first.’”

His advice: “People want to buy, not be sold,” he says. “So, don’t focus on what you can get out of the piece of content—but on how it can help your audience. Find out what they value, what will make them happy, what makes something fun and what information is helpful to them.”

He shares four types of reader value to keep in mind when planning content:

“The key to publishing great content is delivering more value than your audience expects,” Royse adds. “That’s a purpose you can get passionate about.”