5 influencer marketing predictions for 2021
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.
As the new decade is upon us, many brands are analyzing the way they connect with consumers. Influencer marketing has always been a compelling strategy and now there are new opportunities PR and marketing experts should be aware of in 2021.
The latest updates to Instagram’s Branded Content Tool offers advertisers new opportunities to partner with influencers and utilize their content. That’s just the tip of the iceberg, though, when it comes to influencer marketing.
Here are five predictions for the future of this growing field in 2021:
1. Micro and nano influencers will steal spend from macro influencers.
At a lower price point, micro- and nano-influencers allow brands the opportunity to have dozens of diverse content studios without breaking the bank. Plus, with boosting capabilities advertisers can target influencer content to strategically reach the desired audience.
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