5 ways your organization can highlight workforce development on Labor Day

Labor Day is much more than a bookend to summer. As we approach this annual holiday, it’s also a messaging opportunity for companies, associations and unions to highlight how they’re investing in the future of the American workforce.

Telling this story is particularly important right now. As of June, there were a record 10.1 million open jobs in the United States. During that same month, nearly 4 million Americans quit their job. Showcasing your organization’s commitment to developing worker skills can help recruit and retain the employees you need.

It also shows a commitment to solving a national challenge. Pre-pandemic, one survey showed that nearly 75% of hiring managers reported a lack of skilled employees available in the workforce. The COVID-19 public health crisis certainly hasn’t made it any easier to upskill workers that employers are looking for.

Here are five ways your business, association or union can use Labor Day to highlight how you’re helping workers gain the necessary skills for well-paying jobs and meaningful careers.