6 reasons your content marketing program is struggling

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

It’s a marketer’s dream, right? Not always.

Many organizations, especially in B2B markets, struggle with getting content marketing to consistently deliver strong results. There’s something off with their approach—or the content itself—that’s not allowing them to connect with readers in the way they imagined.

With content marketing generating 126% more leads and 6x conversion rates than other marketing activities, it’s worth taking a deeper dive.

It all comes down to bad habits, and there are six common ones that marketers struggle with:

1. There’s no strategy. Most organizations have an annual marketing strategy, so why would content marketing be any different? Within this content marketing strategy, you need to: