When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Here’s how to get in on the action.
Twitter exploded with reactions after the verdict came down, causing Entenmann’s to (unknowingly) use one of the trending hashtags. That sparked mini outrage and inspired a fake Entenmann’s PR Twitter feed.
Also: How Americans view the economy, Harvey Weinstein’s image rehab, key elements of modern PR, Instagram’s group stories, and more.
Story mining is labor-intensive, but the rewards can be enormous for workplace morale and promoting your brand’s vision. Here are essential tips from the team at PayPal.
Also: Fashion designer sparks outrage over ‘concentration camp’ outfit, LOL Surprise toys will reduce plastic, consumer mistrust over data climbs, and more.
You do great work. Get the rewards you deserve by entering Ragan’s PR Daily Awards.
You do great work. Get the rewards you deserve by entering Ragan’s PR Daily Awards.
These brief addresses can be challenging, but they are essential to setting an audience’s first impression of a featured speaker—and can offer you a chance to shine, as well.
Part of the PR function is getting your organization’s experts and newsmakers placed in high-authority publications—but you can’t guarantee success. Here’s how to break it down.
Enter Ragan’s PR Daily Awards to show off your genius.
Enter Ragan’s PR Daily Awards to show off your genius.
At the PR Decoded conference, pros take a new approach to enunciating an organization’s role in bettering stakeholders’ lives. For examples, look to Netflix, Mondelez and Levi Strauss.
Some industry experts want to move the PR professional out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch.
Also: HSBC removes chief after just 18 months, why your video didn’t take off, the perils of Twitter, and our weekly caption contest.
See how leading publishers are winning fans and gaining traction on these rising digital platforms.
