When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Here’s how to get in on the action.
Twitter exploded with reactions after the verdict came down, causing Entenmann’s to (unknowingly) use one of the trending hashtags. That sparked mini outrage and inspired a fake Entenmann’s PR Twitter feed.
A look at how the consumer car shopping website quantifies media coverage.
COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets.
Also: Netflix hires Bozoma Saint John as new chief marketer, Stouffer’s pleases a fan with birthday drawing, employees want more diverse workforces, and more.
Experts share five tangible ways to remain relevant and indispensable in this difficult job market.
Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever.
Follow this guidance to replace platitudes with concrete action.
At Wheaton College in suburban Chicago, the brand journalism team pivoted its storytelling to connect alumni and administrators, students and faculty, and the community at large.
More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives.
The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’
The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’
Review and revise your media list, identify your niche, and don’t be averse to starting over from scratch.
There’s more to optimizing your webpages than choosing the right keywords. User experience is moving from online inquiries to journeys, and predictive intelligence is altering the playing field.
When an exhibit of fashions from the Muslim world seemed poised to spark a backlash, the nonprofit mobilized media outlets, influencers and other resources to change the narrative.
