National Geographic Explorer of the Year Tara Roberts on tackling painful conversations and creating positive change.
When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Here’s how to get in on the action.
Twitter exploded with reactions after the verdict came down, causing Entenmann’s to (unknowingly) use one of the trending hashtags. That sparked mini outrage and inspired a fake Entenmann’s PR Twitter feed.
Communications playbooks have not kept pace with the speed of change.
Context, credibility and creation work as an integrated system, with research informing each part of the system.
Because prompts that produce generic language, one-off outputs and surface-level summaries don’t demonstrate your strategic capabilities.
The strategy behind the selection.
Also: Nvidia CEO addresses investor concerns head-on; student manager inspires basketball fans with compelling employee ambassadors.
Feedback is a gift.
Also: Scouting America’s controversial rebrand yields results; NFL doubles down on DEI.
Plus: Billionaire newspaper owners flex their muscles; Twitch sees advertiser exodus.
Communicators need to stay on top of trends to keep brands fresh.
From podcasts to campaigns featuring peaches, the winners showed top-flight creativity.
Plus how users expect the potential banning to impact their favorite creators.
Sorry, your parents will never understand what you do.
