Applebee’s faces backlash from leaked exec email, Uber to partner with NYC cab companies and YouTube tops online destinations
Also: Mattress company Avocado opens wellness center store in Manhattan.
Hello, communicators:
Mattress company Avocado wants to offer more than a showroom to test its mattresses.
Its new Experience Center in Manhattan combines a mattress store, café and community space that offers yoga and meditation classes and live music.
“We’ve developed a unique shopping experience that is unlike anything in our industry,” says Avocado Vice President of Retail Brett Thornton. “Our new showroom gives customers a chance to experience all our lifestyle products, while we continue the tradition of our other locations: a pressure free retail space where we put community first.”
Avocado’s promotion is a step up from brands hosting events or building pop-up spaces to foster brand recognition and intrigue about their products. The brick-and-mortar multi-use space could signal a trend for brands going above and beyond to promote their products and services with related offerings and resources.
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