Approach Marketing’s Megan Shroy: ‘Take care of yourselves’
The agency founder and president offers her insights on maintaining boundaries between life and work and what success will look like for PR pros in the days ahead.
For many PR pros, self-care has been the biggest lesson learned from the past year of crisis and disruption.
It’s become the big message for Megan Shroy, founder and president with Approach Marketing, as she looks to the future and a post-COVID recovery. Above it all, she is “terribly optimistic” about the future of the industry.
Here’s what she shared with us in our latest in the “Day in the Life” series:
1. What’s the first thing you do every day when you wake up?
Shroy: Like every good PR person, I dive into the news and then determine how I want to tackle my day. Sometimes, I determine that I can shift video meetings into a walking phone call. Or, I find an opening to intentionally pick up the phone and call a client or prospect that I haven’t been able to see in person during the pandemic.
2. Who is the most important person you talk to every day?
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