Browns, NFL quiet on DeShaun Watson, companies address ‘shrinkflation’ and which LGBTQ+ issues get the most press
Also: OceanX wins over TikTok viewers with animated colossal squid short.
Hello, communicators:
Ocean exploration initiative OceanX had a TikTok hit this week.
An informational video about the colossal squid garnered nearly 3 million views on the app, proving the efficacy of well-produced short form videos for advancing brand awareness:
The colossal #squid is the world’s largest invertebrate. It can possibly grow to 14 meters long (46 feet) and weigh over 500 kg (1,000 lbs). #ocean
PR pros, if you’re still writing off TikTok as an app for kids, you’re missing out on a golden opportunity to connect with audiences. Nearly 50% of TikTok’s audience is aged between 18 and 34 — a crucial demographic for most communicators.
Here are today’s other top stories:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
