If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.
The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
It’s also your responsibility to stop the spread of misinformation, PR pros. For this take and other top stories, read on.
The chain’s brand executive chef said the motive behind the concoction was ‘staying true to our brand more than anything else.’
Many college graduates are tossing their caps in the air while tossing their names in the crowded market of job seekers. Consider these tips for standing out.
If you are tying to speak to more than one local audience, there are some key mistakes your campaigns must avoid. Here’s how to target and measure your efforts.
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Here’s how to get the most from your campaign.
Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust.
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
In order to partner with these internet personalities, marketers must fully understand the business model. Here’s how these valuable voices say they get paid.
If you use the platform to uplift, educate and empower—instead of trying to sell—you can create a vibrant lead generation community.
On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings.
When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,’ Unilever’s vice president of global media said.
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
Are your clients and contacts taking off for the summer? Here’s what PR pros can do with the downtime in slower summer months.
