Brand POV in a crisis: Speak out or shut the F up?
You have to figure out what you believe in.
You have to figure out what you believe in.
The future of drug approvals could be at stake, and the organizations aren’t staying silent.
Levick is remembered for his work on prominent geopolitical crises including Guantanamo Bay and Catholic Church sex abuse scandals.
The bank failure involved some PR failures, too.
Find out who made the list. And stay tuned for the winner announcement in April.
You must know your audience.
New data reveals a startling disconnect.
Finding your authentic company voice can take time. Here’s how to refine yours.
Linda Rutherford speaks on the airline’s communications response to Christmas travel issues.
Behind the airline failure was a comms breakdown.
Put people before profit. No matter what.
This is hurting everyone.
Data from NewsWhip helped Ford in a time of crisis.
Here are some ground rules for communicating layoffs in a kind way.
Here’s how they put their statement together.