The author looks at Advertising Age’s list of the worst online gaffes of 2011 and finds the lessons for PR and marketing professionals.
Brian Stelter tweeted publicly when he meant to send a direct message. Good news is he handled the fallout well.
Customers in New Jersey received an urgent text on Monday instructing them to ‘take shelter now.’ Turns out it was only a test. Officials set the record straight on Twitter.
A state senator from California has said the home improvement chain is engaging in ‘religious discrimination.’
As tempted as you may be to edit Wikipedia entries, don’t. Put a policy in place to make sure you never do.
Social media trends in the new year, as well as what PR pros can expect for 2012. Plus, crisis tips from McDonald’s media relations chief, a goldfish dilemma, and more.
A string of messages from staffers’ personal accounts reveals months of unsuitable behavior in the workplace.
The university’s campus alert system immediately warned students of the imminent danger and communicators had their message for the public ready.
UPDATE: The company says the fish were hand delivered, not mailed as originally reported, and none of the fish died en route.
Twitter was up in arms Tuesday over PayPal’s apparent blocking of the popular blog’s efforts to set up a holiday gift exchange.
Officials in Gatineau, Quebec, are trying to downplay the 16-point guide for newcomers that covers topics such as killing people for honor and cooking smelly foods.
Danya Proud, director of media relations at McDonald’s USA, shares nine crisis communications tips.
The GOP presidential candidate bowed out of the race on Saturday, giving a speech in which he cites a rather bizarre source of inspiration.
From a hot mic to a sexist swipe at Michele Bachmann, here are the biggest gaffes from last month—and they’re all preserved on video.
Things that trumps grade point averages, traits of talented PR pros, signs you’re a word nerd, and more.
