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Ragan Insider   |  Tripp Frohlichstein

3 media training mistakes to avoid

Brand spokesmen and spokeswomen often get tangled up in superfluous details, in the process forgetting to answer reporters’ questions or explain the reasons behind a policy.

Ragan Insider   |  Rebecca Scully

7 ways to rebrand like Indiana Jones

Indy may be changing actors soon, and though it’s a risky move, fans seem poised to accept Chris Pratt in the role. Here’s how you can alter your brand in a way that won’t be jarring.