Ragan Insider Laura Hale Brockway
5 warning signs of a lazy writer
When the words don’t seem to flow, writers can sometimes fall back on bad habits. Avoid these telltale signs of uninventive writing.
Marketing
Ragan Insider Sarah Clark
3 ways to satisfy millennials’ demand for transparency
As consumers place more importance on honesty and openness, how can brand managers build loyalty and create a community of engaged consumers? Consider these tips.
Ragan Insider Kate Bregovic
How personal stories from employees resonate on social media
Some of the best brand advocates you will ever find are already working for your organization. Here is how to get them involved.
Ragan Insider Ted Kitterman
Infographic: How to protect your online reputation
In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. How can your organization avoid guilt by association?
Ragan Insider Casey Prentice
How to make sure your real-time marketing hits the mark
Talking about a current event or trend can be incredibly valuable for your organization, but you must take care not to violate trademarks or court backlash. Consider these tips.
Ragan Insider Grace Williams
The true value of a newswire service
With social media and the changed media landscape, the value of a newswire press release has changed—but that doesn’t mean it won’t offer some rewards.
Ragan Insider PR Daily Staff
How to get your marketing solution in front of the right people
Join us as a sponsor at our event in Disneyland.
Ragan Insider Beki Winchel
Coca-Cola Freestyle combines content and creativity with “Make Your Mix” contest
Engaging your consumer fanbase can be a big PR win for an organization of any size. Here’s how communicators can replicate Coca-Cola’s ambitious project.
Ragan Insider Ted Kitterman
Report: Insights into LGBTQ consumers and their messaging preferences
Many organizations are sharing messages for National Pride Month, but do they resonate, or ring hollow? As always, consistent actions have greater impact than mere words.
Ragan Insider PR Daily Staff
4 punctuation marks that are tired of being misused
Give them the justice they deserve with this free download filled with easy-to-remember tips.
Ragan Insider Ted Kitterman
Survey: Micro-influencers offer big rewards for brand managers
Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign.
Ragan Insider PR Daily Staff
The 5 most popular stories on PR Daily this week
This week, readers were interested in tools and apps for writers, getting more from LinkedIn, pitching podcasts, and more.
Ragan Insider Russell Working
6 ways to tell better visual stories on Instagram
Rule of thirds. Lighting. Gallery cohesiveness. Are you using top tactics to engage people on the powerhouse picture platform?
Ragan Insider Ted Kitterman
Robocalls’ downside: The deluge is washing away consumer trust
Automated phone messages account for a quarter of all calls made in the U.S., and reports suggest the practice keeps many people from answering calls from unrecognized numbers.
Ragan Insider Sarah Parker
How to visualize your ideal influencer
By using an influencer graph, you can make sure a potential influencer holds sway with your target audience and identify the content types and channels that are the best fit.
