Why ‘sticking to key messages’ is not always good advice
Doggedly sticking to your talking points, regardless of a reporter’s question, can often do more harm than good. Instead, take a different tack to build trust and bolster your credibility.
Doggedly sticking to your talking points, regardless of a reporter’s question, can often do more harm than good. Instead, take a different tack to build trust and bolster your credibility.
After the wife of the GOP candidate spoke in a televised address, many noted that whole sections of text echoed Michelle Obama’s 2008 convention address. Social media went wild.
Though neither company has issues with consumers’ current internet use, the announcements seek to provide ‘a safe environment’ for customers.
From ‘spin doctoring’ to the lore about never-ending red-carpet galas, the industry—and its practitioners—have been erroneously depicted for decades. Let’s set a few things straight.
You only have a few more days to show us how your organization strives to make a BIG difference while keeping its hat-size modest. The extended deadline is on Wednesday, July 20. Submit your best in social media, video, publications and campaigns today!
Social media users and reporters made fun of the seemingly lewd design after its release. By the campaign’s press conference, the image had been scrapped.
We’re halfway through the summer. Have you taken time off, had a change of scenery? If not, you’re putting your mind and body at risk.
Brand journalism and PR were top of mind this week, as readers read about superhero-worthy storytelling techniques, brushed up on media relations essentials, took a look at budgets and more.
Learn how to reach customers and employees on mobile.
Faced with so many choices, PR clients struggle to pin down whom they wish to consult. If you seek wisdom from a PR veteran, consider this advice.
Some 15,000 journalists are expected in Cleveland for next week’s political convention. In light of recent public safety incidents, crisis communicators are ‘hoping the event is uneventful.’
We are gearing up for our annual PR Daily World Conference and want to offer PR pros solutions to pressing issues and concerns they face daily. Take our survey, and let us know.
We wanted to know how you persuaded the media to cover your brand, story or event. You told us. This year’s amazing entries hit a home run again and again. See the full list of category winners, and read about their work
The Broadway smash hit about one of America’s founding fathers has captured the hearts of theatergoers nationwide. Here’s how you can emulate that success.
After a fatal crash last May, Tesla executives are on the hook for failing to communicate details of the accident to shareholders. Here’s how reps are managing the crisis.