The key to engaging an audience? Metaphors
The unconscious takes powerful notice of memorable metaphors, a fact that should figure more prominently in every public speaker’s rhetorical arsenal, says this expert.
The unconscious takes powerful notice of memorable metaphors, a fact that should figure more prominently in every public speaker’s rhetorical arsenal, says this expert.
Reputation management is an uphill battle when crises threaten to tank consumer trust along with your image. Here’s how you can stay above water when the rest sink.
Teenage contestants will no longer grace the stage in their swimwear, Miss Universe executives announced. Instead, the annual pageant aims to promote health and wellness.
Consider your blog a wide-open avenue to advancement—or your first job, says this expert.
This week, readers debated whether ‘that’ clarifies writing or complicates it, along with reading about writing crimes, clickable social media content and more.
Pitching and securing headlines can be an already tough task, but it gets harder when reporters are out for vacations and holidays. Here’s how to power through.
Use this insight as a guide to feel confident, comfortable and knowledgeable in front of any group of any size on any occasion.
The automaker’s image isn’t on the road to recovery just yet. After producing cars with faulty emissions systems, the German company will have to pay—and then some.
Your organization is a proven leader in making a difference in one’s community (and world!). We want to formally recognize you for that in every corner of the globe. Enter by Friday, July 1.
The company alleged that the policy violates the Communications Decency Act and unduly punishes users for hosting rooms in their homes.
The social media site is rolling out a new feature for events managers to promote their pages. For marketers seeking to ‘build a following’ or ‘get people to your events,’ here are the details.
PR pros’ animosity toward members of the Fourth Estate ranges from mild disdain to unbridled contempt. Modifying your perspective might mitigate your ill will toward news media types.
The organization alleges that the search giant ‘abuses its dominance in advertising’ by not allowing websites to show ads that could compete with its company.
Live streaming is huge, but many communicators are hesitant to add the tactic to their repertoire. Reconsider with these tips.
It’s not enough for communicators to show their worth through qualitative reports and anecdotes. This expert explains how measurement can enhance your efforts.