Media relations pros must commit to the new individualized, personalized social press release written to fit exactly the social channel it’s destined for, this expert argues.
Today’s digital age demands content leveraging and collaboration. And that requires security.
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The company posted instructions for consumers on its website, Facebook page and Twitter account. Its social media team has been answering individual questions.
Your organization’s executives and employees might mean well when they offer suggestions, but if they’re not qualified to do so, it can be a huge frustration.
Ragan’s custom workshops put your content under the microscope and help your team rise to its greatest challenges.
The Russian tennis star announced that she had failed the Australian Open’s drug test, telling reporters, ‘I made a huge mistake.’
You have an exemplary health care PR and marketing strategy, and it’s time you were recognized for it. We want to see the best in health care campaigns, but we can’t possible move on without seeing your work. Enter by March 11.
The product line is branching out with more natural flavors, and brand managers are turning to its fans to decide on the next new taste.
Think your voice has little or no effect on the misdoings of brand managers for large organizations? Think again, says this expert. Here’s how to combat communications spin wherever it’s to be found.
Politicians, public figures and social media users remembered the former first lady on Sunday by sharing her famous quotations and beliefs.
It’s tempting to twist data into the results you want, but doing so won’t help your organization get ahead. Beware these measurement traps.
PR and marketing pros looking to build a large and loyal community online would do well to glean insights from all-star content creators. Here’s what you can learn from the gamer and YouTube star.
Funding to UNICEF will help predict outbreaks and raise public awareness about prevention, according to Google’s official blog.
