The role of petroleum in feeding the world. A volunteer mentoring effort at a high school. A gas station rebranding. Marathon Petroleum uses website to connect with people and offer its views.
In journalism, clicks matter—despite what traditional news folks might say. One copywriter weighs in on how to catch the attention of reporters and the general public.
Attract loyal consumers through marketing and social media strategies that win. Here’s how.
Last month, the entrepreneur held a media event to publicize Virgin’s new space-flight vehicle. Here’s what PR pros can learn from its communications shortcomings.
Attract hordes of reporters with a new, stunningly beautiful newsroom packed with must-read multi-media stories about your company and your industry.
Though most people are done with the annual tradition of goal setting around the new year, PR pros can still make these changes to improve their media relations prowess.
The show can’t go on without its star—you! We know there’s still outstanding work to be seen, and that’s why we’ve extended the deadline until March 16. Enter the Digital PR & Social Media Awards today.
First, determine whether a mea culpa is truly necessary, and then set about crafting it in a concise yet sincere way to your designated recipients.
New York is the first state to categorize public relations as lobbying. Watch out, industry leaders are fighting mad.
Some lawmakers are irked over a reported $2 billion expenditure in outside PR contracts while internal PR staff has increased. A study to address the issue is underway.
Provoke a little envy in your industry: Enter Ragan’s Health Care PR and Marketing Awards. We want to brag to the entire globe about your health care PR and media strategy. WHAT are you waiting for? The final deadline is March 4.
It’s becoming essential for corporations, nonprofits and government agencies to post content online. Here’s how to meet reporters’ needs and gain exposure for your brand.
Twitter was active last night during the Academy Awards, social media managers skirted the controversy—except for one brand representative’s misstep.
Sometimes, colleagues in other departments overstep. Here’s how to politely tell them to back off.
If you’re pitching your story to every journalist within reach without taking the time to build rapport, there’s a better way. Use this infographic as a guide.
