Emma Atkinson
This is what journalists really want from PR pros, according to Cision survey
Here’s a rundown of what journalists say they do and don’t expect from PR pros.
PR Industry
Keenan J. Emery
How to conquer nerves for public speaking
Here’s the PR pro’s guide to settling into important opportunities to share your message with a crowd.
Ted Kitterman
Essential rules for creating research for thought leadership
Data can underpin thought leadership campaigns. Make sure you avoid these pitfalls.
Randi Liodice and Liz Kaplow
Why ‘soft skills’ in PR are anything but
Here’s a look at some of the skills that can make or break a PR career.
Ted Kitterman
How PR can prove value to the C-suite, says Footprint’s Heather Knox
The senior VP and head of communications for materials science company Footprint talks about the essential role of the modern comms pro.
Justin Joffe
Abraham Lincoln’s humor, empathy offer comms lessons for divisive times
CNN anchor John Avlon spoke to Ragan CEO Diane Schwartz about how Abraham Lincoln used storytelling and humor to persuade divided audiences.
Ragan Insider Ted Kitterman
How Discover Puerto Rico is educating audiences about island heritage
With the launch of its new ‘Live Boricua’ campaign, the team hopes to highlight the cultural richness of an often-overlooked travel destination.
Justin Joffe
Most communicators are women, but they still trail men in pay, Ragan survey says
This is among the findings in a comprehensive Ragan Salary & Workplace Culture Survey report. How does your compensation stack up against others in your industry?
Emma Atkinson
BeReal: What PR pros should know about the newest hit social media platform
A daily two-minute opportunity to show yourself and your surroundings in an authentic way is proving popular with Gen Z and younger millennials.
Trey Ditto
No more ‘work-life balance’: Making the case for separation
Working from home has changed the rules for setting boundaries and building work culture in PR.
Ashley Bush
Here’s what communicators can learn from pickin’ the brains of bluegrass
With the right players, a solid stage and a lot of practice, comms can hone the art of acoustic messaging.
PR Daily Staff
VIDEO: College students share wishlists for comms careers
Three UMass-Amherst students sat down with Ragan CEO Diane Schwartz to discuss what they hope their careers in the PR industry will look like.
Ted Kitterman
What clients want from PR firms in the post-pandemic era
Big Valley Marketing’s Katie Huang Shin offers insights on how client expectations are changing in the current business landscape.
Alex Slater
The PR potential of the metaverse
Follow these six rules to create a virtual presence that is worth the investment.
