Don’t let the numbers dissuade you from digging into this essential information about your organization. Here’s how comms pros can make clear sense of these important documents.
Quarterly reports are a treasure trove of information for communicators and PR pros. Here’s how to find the data you need when analyzing the numbers.
Here are some ways you can ensure your targets are intrinsically linked to business goals, cementing ROI and proving the value of your work to leaders.
The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. Here’s how the team has modernized the annual feature.
Having the acumen to be a strategic advisor is crucial for today’s PR pro, but where should you start?
By proving value and learning the business strategy believed to be the domain of the chief marketing officer, PR execs can be powerful leaders for the organization.
This comms exec shares advice for climbing the career ladder remotely—and managing a heavy workload while caring for young children.
