How ‘Time’ uses captivating visuals to make a splash on social media
The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. Here’s how the team has modernized the annual feature.
For nearly nine decades, Time grabs readers’ attention with its “Person of the Year.”
The feature that was created out of necessity after a slow news week in 1928 has grown to encompass “the man, woman, group or concept that had the most influence on the world during the previous 12 months.”
It’s also matured into outstanding social media engagement, partnership opportunities, products and more.
Kassidy Silva, senior manager of social media strategy for Time, recently shared how the feature fits into the publication’s social media strategy, which focuses on collaboration across departments, captivating visual storytelling, opportunities to monetize content and beyond, and creating innovative partnerships and products that aren’t limited to Time’s social media profiles.
Time’s success with visuals across Instagram, Twitter, Facebook and Pinterest are part of a “consistent and recognizable vision” that Silva and her colleagues create to support the publication’s editorial features along with the media company’s business goals and objectives.
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