Current Global launches 21-day industry accessibility challenge

PR agencies are no strangers to purpose-driven campaigns, but how often do they turn their focus on their own work?

One agency has made accessibility a key part of its message, both to clients and the PR industry. Current Global offered key insights on accessibility and inclusive design for online content in a report earlier this year. Now the agency is returning to the topic with a 21-day challenge that offers one action item a day to highlight how PR pros can make their work more inclusive and accessible.

“We hope to help people understand just how easy it is to change their habits,” says Current Global CEO Virgina Devlin. “Our goal is to cultivate a more disability-inclusive culture, and that can start with small yet impactful changes like making content more accessible for those with sight, hearing, speech and cognitive disabilities.

(Image via Current Global)

“For example, it could be as simple as capitalizing the first letter of each word in a hashtag so the words remain distinct, or giving a self-description verbally during a video or phone call to promote inclusivity.”