FedEx partners with HBCUs in workforce diversification, Americans want Olympic sponsors to stand up to China and the NFL denies racial discrimination

Hello, communicators:

“We’re teasing commercials now? That’s a thing?”

Yes, Seth Rogen. As Paul Rudd nonchalantly explains to his co-star in a 15-second preview for Lay’s first Super Bowl ad in nearly 20 years, it’s “like a movie trailer.”

http://www.youtube.com/watch?v=Ylw1kiFjDfE

The video is the second of two “teaser” spots from Frito-Lay, the first of which shows a man who is ostensibly obsessed with Rogen admiring his shrine to the star—an assortment of unnerving drawings, photos and a bag of Lay’s chips.

With many brands releasing complete—and even extended—versions of their ads before gameday, Frito-Lay’s ad preview strategy could be considered conservative, or even coy. Watch this space—PR Daily will have a full rundown of Super Bowl LVI ad winners and losers following the big game.

Here are today’s other top stories:

FedEx announced Tuesday that it will partner with eight historically Black colleges and universities (HBCUs) this spring to provide students with experience in e-commerce, marketing communications, sales and other career areas through its Student Ambassador Program.