How Donna LaVoie is trying to shrink screen time

PR pros are trying to find long-term solutions for WFH and remote collaboration. Here’s how one agency leader sees the future of the industry.

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Are you trying to cut down on your time spent on Zoom and video conferencing?

Donna L. LaVoie, president and CEO of LaVoie Health Science, has been trying to reduce the amount of time she spends on screens, though she says she still spends about half of her day doing video chats.

We caught up with her for our “Day in the Life” series to see how she and her colleagues are coping during the COVID-19 pandemic.

Here’s what she had to say:

1. How much coffee do you drink during a day?

LaVoie: I only drink tea – tea lattes are my favorite. I am a bit particular about how they are made — one English breakfast tea bag, skim milk steamed, three pumps of sugar free vanilla.

2. Who is the most important person you talk to every day?

LaVoie: Other than my husband, mom and daughter with whom I speak daily, my chief operations officer is someone I can’t miss speaking with daily.

3. How much of your day is spent on Zoom calls?

LaVoie: I am trying to ween myself off the Zoom/Teams calls. At the beginning of the pandemic it was 8-9 hours. Now, it’s about half of my day.

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