Modera’s Alyson Yarberry on how to make giving back a foundational principle
With a mindset centered on service, a PR pro can make the work particularly meaningful, even during difficult times.
Amid all the challenges of the COVID-19 crisis, it can be hard to find motivation.
One PR pro says that by finding ways to give back can offer a unique value to communicators as they try to push through the hardship of remote work and lockdown life. Even as society starts to open up, finding ways to be of service can make all the difference for exhausted pros.
Alyson Yarberry
Alyson Yarberry, founder and president for Modera, shared her tips for finding meaning in the work and looking to come back stronger than ever with her team in our latest in the “Day in the Life” series:
1. What’s the first thing you do every day when you wake up?
Yarberry: Read the news. I’m a bit of a news junkie and have found it’s better if I get my initial briefing while still in bed. This way, I can focus my “out of bed time” on getting ready for my work day.
When I wake up I love knowing that “The Skimm” will be in my inbox. I love its writing, very smart, clever and informative.
2. Who is the most important person you talk to every day?
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