Ragan Insider   |  Christian Pinkston

3 principles for messaging during COVID-19

Don’t overshare, but be honest about the difficulties you face. Here are some tips—some of which countermand some classic tenets of crisis management.

Ragan Insider   |  Ted Kitterman

Why you should focus on connection over content

During the current crisis, messages that build relationships with consumers will go the farthest. Here are some tips on how to prioritize service and empathy on social media.