Despite plenty of data on a lack of two-way communication, decision-sharing, gender parity and other issues, the performance of many industry leaders hasn’t improved. The question is: Why?
Also: Michigan dumps Fisher Investments over sexist remarks, Carlsberg debuts ‘paper’ bottles, Renault fires its top boss, and more.
If the online mob comes for your company, don’t panic. Closely monitor your mentions, always respond professionally, and create a detailed crisis response plan.
Just because you are new to the industry doesn’t mean you can’t have an immediate impact. Here’s how one new PR pro suggests you can set yourself apart.
Just how public should a major CEO’s social media presence be? Consider these insights as you attempt to connect with your consumers and stakeholders online.
Ragan’s Top Women in Communications Awards will honor the women who are leading the way in communications. Nominate your female colleagues—or yourself—by Nov. 8.
A new survey from Clutch reveals many businesses aren’t proactive enough in protecting their reputation. The guide offers steps you can take immediately to safeguard your brand.
It’s both what you know and whom you know, and the two elements can feed into each other—if you go about it properly. Here’s some guidance from an industry exec on getting started.
Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more.
New research from Snapchat reveals how younger customers relate to brands—and how marketers can respond.
This is your last chance to submit your best internal campaigns, projects, publications and intranets—and the inspiring workplaces you provide. The late deadline is Friday, Oct. 11.
Get a behind-the-scenes look at how communications can create a workplace to brag about.
Is your client truly ‘pleased/excited/proud/thrilled/honored/delighted/happy to announce’ anything? Research finds those trite terms in 38% of releases. Here’s how to do better.
Also: Lego offers a ‘recycling’ program that benefits nonprofits, Transamerica shares insights from an award-winning social media strategy, Vodafone shutters 1,000 stores, and more.
Is your boss demanding more accountability from your online outreach? Here are three tips to help you measure up.
