Crisis Communications | Jess Zafarris Adjacency and ripple effects: Thinking dynamically in the face of crisis
HOW I GOT HERE | Isis Simpson-Mersha How I Got Here: SalterMitchell PR President Heidi Otway on championing authenticity
Media Relations | Allison Carter By the Numbers: The bleak state of local news – and a few bright spots
Artificial Intelligence | Samantha Stark Generative AI is the creative colleague you’ve been waiting for
THE SCOOP | Allison Carter The Scoop: The comms decisions that went into Washington Post’s non-endorsement disaster
Stop sending more PR pitches. Use GEO to predict which ones will land. Artificial Intelligence | Katherine Caraway
Making complexity feel simple: Using curiosity and pattern-spotting HOW I GOT HERE | Isis Simpson-Mersha
3 lessons from USAA on building campaigns that actually change behavior Case Studies | Courtney Blackann
