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Hello, communicators:
Amsterdam-based clothing retailer Suitsupply is making waves with its saucy new social media campaign, dubbed “The New Normal.
Unlike the typical use of that phrase, which implies remote workplaces, social distancing and COVID-19 safety measures, Suitsupply told its Instagram users to “get ready to get closer” with images featuring models—some in underwear and others in its suits—lying on top of one another, aggressively swapping saliva:
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